announces integration with Nielsen watermarking


Leeds, UK, 9th August 2023 – Cloud playout specialist Ltd announced today that the company has integrated Nielsen watermarking into its flagship coralPlay product.


The integration with Nielsen, a global leader in audience measurement, data, and analytics, means that customers playing out channels into geographical regions supported by Nielsen can benefit from Nielsen’s audience measurement technology. Via the Nielsen Software Development Kit ( SDK), coralPlay inserts watermarks into the audio stream of the TV signal that identifies the programmes that are being distributed to Nielsen clients, enabling Nielsen audience measurement. The watermarks are decoded by downstream devices that can detect the programmes that each viewer watches. Using this information, Nielsen can generate important analytics data, such as how and when people watch programmes, the popularity of certain programmes, demographics and other useful analytics.


As well as developing the software to interface to Nielsen’s SDK, the integration involved extensive testing and QA as part of Nielsen’s qualification process. This has now been completed and Nielsen watermarking integration is now available to coralPlay customers.


Peter Hajittofi, CEO of, commented “We are really pleased to have integrated coralPlay with the Nielsen SDK and to have completed the qualification. Our coralPlay customers can now insert Nielsen watermarks into the TV signal and this enables them to benefit from audience measurement and analytics data that Nielsen can produce.”




Notes to Editors


About Ltd
Based in the United Kingdom, offers next-generation real-time playout, workflow, and media preparation solutions. All products are cloud-native and are a suite of microservices that are containerized using docker and deployed and orchestrated using Kubernetes. They are optimized to take advantage of the inherent elasticity, redundancy and flexibility that hosting in the cloud offers. Systems can be hosted in any public cloud as well as on premises. Learn more at and connect with us on social media (Twitter, LinkedIn).


Gavin Smith, Communications Manager,

+44 113 873 0002


About Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).


Ben Gold, Communications Director, EMEA
+44 7816 252 017